Downtown Dresden BIA launches new logo

The Downtown Dresden BIA has launched a new logo, featuring Dresden’s iconic town hall, which looks to the future while honoring the past.

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The Downtown Dresden BIA has launched a new logo, featuring Dresden’s iconic town hall, which looks to the future while honoring the past.

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“This new logo signals a new chapter for our downtown business community,” said a press release issued Wednesday. “One that is deeply rooted in the strength of our past while looking to the future with hope, energy and enthusiasm.”

BIA chair Christal Wills said ZAC Dresden’s ‘new look’ has been driven by ‘the fantastic growth and investment in our city center by new and existing businesses, and our service clubs premises” in recent years.

City Hall is one of Dresden’s most iconic landmarks, said Dresden Night Market organizer and BIA co-chair Tyler Ouellette.

“City Hall has gained a new luster in our downtown area,” he said. “As part of Dresden Shines this past holiday season, City Hall was adorned with smart lights, which can now be used year-round to illuminate Dresden’s city center during special events and holidays. .”

BIA Manager and Logo Designer Myriam Armstrong noted that the Business Improvement Area was looking for a clean new look for its logo while paying homage to the downtown’s heritage.

“The green and blue reflect the Explore Dresden brand colors of our website, as well as the importance of agriculture and the Sydenham River to our community,” she said. “The clean look of the logo reflects the progressive nature of our community, while the clock tower is a nod to our past.”

One of Dresden’s new business owners and another BIA director, Kimberly Reid, is excited about the new logo.

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“The coolness of this logo goes hand in hand with the many fresh new ideas bubbling up downtown,” she said. “Our community is working together on a number of exciting initiatives that will make Dresden a destination in southwestern Ontario.

Service clubs and organizations have been an integral part of community development in Dresden. Liz Kominek, president of the Dresden & District Horticultural Society and director of the BIA, is excited about the buzz created in Dresden.

“The (Horticultural Society) is so proud of the contribution we have made to the beautification of our community, and the members are so happy to partner with the BIA and other groups to move our community forward,” she said.

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