IHG Hotels & Resorts’ Holiday Inn Express brand returns to Dresden – 2022 – News & Media – Newsroom
Conversion signing further strengthens brand strength in Germany and IHG’s portfolio in Dresden
IHG® Hotels and resorts, one of the world’s leading hospitality companies, today announces the signing of an agreement with LRO Hospitality to add a 306-key Holiday Inn Express to the group’s portfolio in Dresden, demonstrating the brand’s ability to convert and rename existing hotels.
The hotel is expected to reopen as part of the IHG family within the next 4-6 months and will undergo a complete renovation to be rebranded as Holiday Inn Express Dresden by summer 2024. The 10-story property will include a lobby with breakfast, a gym and a flexible co-working/shared office space located on the first floor.
The signing of the hotel further strengthens IHG’s portfolio of brands in Dresden, which includes Holiday Inn Dresden – Am Zwinger (144 keys), Holiday Inn Dresden – City South (89 keys) and Hotel Indigo Dresden – Wettiner Platz (132 keys).
Commenting on the partnership, (Ms) Willemijn Geels, Vice President of Development Europe at IHG Hotels & Resorts, said: “Germany continues to be a key market for IHG, and we are delighted to partner with LRO Hospitality to strengthen our choice of hotels. in the city of Dresden. This particular signature for Holiday Inn Express underscores the relevance of our brands for existing hotel conversions.
Henri Wilmes, Chief Investment Officer, LRO Hospitality, said: “LRO Hospitality is focused on hotels that offer significant salvage value to earn attractive returns as the hospitality sector returns to market stability. Holiday Inn Express Dresden is our first signing with IHG in Germany and we can’t wait to get started. We believe IHG is the right partner to deliver the kind of returns we expect. »
Building on a longstanding relationship with LRO Hospitality primarily in the UK market, IHG welcomes the opportunity to further expand this partnership and support the company’s entry into the German market. Once opened, Holiday Inn Express will be operated by Atlas Hotels, a subsidiary of L+R Hotels. Atlas Hotels already operates around 60 selected service hotels in the UK, most under the “Holiday Inn Express” brand.
IHG at 91* hotels in Germany, 79 of which belong to the Holiday Inn family of brands. The company has 25* planned hotels in Germany.
IHG at Expo Real 2022
This announcement coincides with Expo Real 2022 in Munich, Europe’s largest real estate and property investment trade show. Find out about the latest development news and opportunities and meet our team of developers at booth A1.142.
*Numbers at 30e June 2022