JCDecaux wins an exclusive 15-year advertising street furniture contract with Dresden in Germany, with a strong commitment to sustainable development


JCDecaux won 15 years old exclusive advertising street furniture contract with Dresden in Germanywith a strong commitment to sustainable development

Paris, May 9e2022 – JCDecaux SA (Euronext Paris: DEC), the world leader in outdoor advertising, announces today that its German subsidiary Wall has won a
Exclusive 15-year street furniture contract with Dresden, the capital of Saxony. Effective as of January 1, 2023, this agreement is a continuation of the existing partnership started in 1991.

The contract includes the installation and maintenance of 850 bus shelters and up to 450 free-standing City-Light-Poster displays, including 70 digital screens, in the very attractive city center of Dresden.

Stephan Kühn, deputy mayor for urban development, construction, transport and municipal properties of the state capital, Dresdensaid: “In renewing our partnership with Wall GmbH, we are delighted to have selected a successful partner for advertising rights and transport shelters in Dresden. In re-awarding the contract, we placed a strong focus on sustainability and environmental protection. Our partner will thus commit to numerous requirements concerning the materials used for the transport shelters, the power supply, the protection of birds and the use of detergents.

Daniel HofferManaging Director Germany, Austria, Central and Eastern Europe and Central Asia of JCDecaux, said: “Dresden is an important economic center in southeastern Germany as well as a famous tourist destination attracting more than two million visitors a year. We are very happy to continue the long-term partnership with the city of Dresden., which started in the early 90s after the fall of the Berlin Wall, with a strong commitment on sustainable development. With this contract, we are also continuing our successful strategy of focusing on premium advertising networks. and useful services for citizens in the best cities in Germany that offer and qualitative advertising opportunities to our customers.”

JCDecaux key figures

  • 2021 revenue: €2,745 million (a)

  • World No. 1 in Out-of-Home Media

  • A daily audience of over 850 million people in over 80 countries

  • 957,706 billboards worldwide

  • Present in 3,518 cities with more than 10,000 inhabitants

  • 10,720 employees

  • JCDecaux is listed on the Eurolist of Euronext Paris and is part of the Euronext 100 and Euronext Family Business indices

  • JCDecaux is recognized for its extra-financial performance in the FTSE4Good (4.2/5), CDP (A Leadership), MSCI (AAA) and has achieved EcoVadis Gold Medal Status

  • 1st Out-of-Home Media company to join the RE100 (committed to 100% renewable energy)

  • Leader in self-service bicycle rental: pioneer in eco-responsible mobility

  • World leader in street furniture (530,143 billboards)

  • World leader in transport advertising with 154 airports and 215 contracts in metros, buses, the trains and trams (340,753 billboards)

  • No. 1 in Europe for billboards (72,611 billboards)

  • No. 1 in outdoor advertising in Europe (596,831 billboards)

  • No. 1 in outdoor advertising in Asia-Pacific (232,268 billboards)

  • No. 1 in outdoor advertising in Latin America (64,893 billboards)

  • No. 1 in outdoor advertising in Africa (20,808 billboards)

  • No. 1 in outdoor advertising in the Middle East (14,177 advertising faces)

(a) Adjusted revenue

For more information about JCDecaux, go to jcdecaux.com.
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Communication department: Albert Asseraf
+33 (0)1 30 79 35 68 – [email protected]

Investor Reports: Remi Grisard
+33 (0)1 30 79 79 93 – [email protected]


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